There is nothing more frustration for a consumer to find a website that has broken or missing links! When that happens all the work and all the planning you've done to get viewers to your website is for naught. Viewers will leave after finding a few dead links. They will be disappointed and look o see what other sites are out there that can fulfill their needs.
There is nothing better in a website has great content and sources of reference that validate your local knowledge and real estate prowess. However when you link to external sites, those links change on a regular basis. Links for schools, local government traffic and local services are always in flux. A new webmaster, a new domain or a revamp of a website is like moving and forgetting to leave a forwarding address. Your link is now worthless. Websites are no different than the original list price on a home these days. They are constantly being reviewed, and price is adjusted several times. So....even though broken and missing links are very common on the web, they cannot be left in their broken condition. Search engine spiders will penalize your site and buyers and sellers will shun it.
It is important to check your website occasionally to find errors.
There are some great tools out there that can assist you in checking out the links on your website:
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Xenu's Link Slueth Been using this for years....!
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