Heading into 2009 from the end of a dismal 2008... no one knew how the coming year ahead (2009) would turn out for Atlanta real estate. For the last 2 years, I decided to work on my websites and revamp them. My initial thoughts were that print advertising, and media would dry up as buyers cooled their heels. Higher gas prices at the end of 2008, and a collapse on Wall Street was the final straw for many would be home buyers to stop driving around looking for homes when a gallon of gas was over $4.00 a gallon. My gut feeling paid off. There are more home buyers looking on the Internet for homes than anywhere else including social media. Blogging in 2009 did not have the return in had in previous years. We are still getting tremendous web traffic on our main Atlanta real estate site www.AtlantaBestHomes.Com. I am amazed at the numbers. We are driving over 2900 unique visitors some days. The average day on our site we are driving over 22 unique visitors. We are blessed. It was in the second half of 2009 that business picked up.
While many of the deals were not directly in our market area, we were able to concentrate on referring the leads to the best and most agents experienced agents. We did not work the referrals as a team referral, or a company referral. We simple looked for the best agents. It paid off. We were able to take some great deals for ourselves adn refer out the short sales, investors and foreclosures. By not working distressed sales for pennies on the dollar while everyone else scrambled to work for nothing, we were able to almost double last years income.
It really pays not to become overwhelmed at the market, but to keep planning, building on success, reducing costs, and moving forward.
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