No matter how much hype we have in Atlanta Real Estate about the buyers in the current market, one thing everyone is in agreement on is that the largest percentage of Atlanta Real Estate sales is still going to the first time homebuyers. This is the generation of current home buyers that instead of sports after school or building go carts made of crates from produce stands - after school they were busy gaming. That is their recreation and entertainment. This is the generation that grew up online. If they want the news, they do not even turn on the TV. They instead rely on the Internet or cell phone to update their need for more information and faster connectivity speeds. Unlike any other generation, their lives embrace technology and accept it as their way of life. The problem to most real estate agents there is a major disconnect. The average agents age in in the 50's while the average buyer is in their mid 20's. So it is a generational gap that cannot even be fathomed by the experienced agent. We are totally blindsided to how they think, act and make decisions. While the agent is busy writing ads for open houses that will be opened a week from now on a Sunday between the hours of 1-5PM. The "iGeneration buyer" has already found 5 or 6 high quality virtual tours online and has texted, emailed or Twittered this home to others that may be involved in the purchase decision and has already made appointments to see the home. He does not have to wait 5-6 days to see the inside of a home, and sign your guest register while you give them the "Third degree!". They prefer the anonymity that is offered online.
Flyers, directional signage, and classified ads have gone the way of the mammoth and mastodon to this generation of buyers. High Definition video tours online and advanced street level mapping may in time eliminate open houses, perhaps not entirely but the next gen of buyers coming from the Internet generation will view and disseminate not only properties online but surrounding areas before deciding which ones to pursue further. With the trend moving away from the ex-burbs and into the city center or fringe suburbs, it may become location, location, location again instead of the present day price, price, price. With the extension of the $8,000 tax credit, more first time home buyers are in the market again for some time to come - and searching the Internet, the medium they grew up on. They will not be getting their fingers dirty with stale classifieds, or black and white or color real estate magazines. Life as they know it is a "Print free world!" They expect and demand more than a one dimensional marketing approach, and have grown up in a world where they do not have to accept less. The will look to avoid intrusive forms, and try to get to the next level of the game without giving up any of their points. It is only when the prize is in sight will they reveal their identities. Will they be able to find your home? On our Atlanta Real Estate site they will! For over 13 years Atlanta Best Homes has had high ranking visibility on all the major search engines. We recieve over 2000 unique visitors a day!
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